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Agency Intelligence

Agency Intelligence

A long-form journal on agency operations, AI, workflow design, and the operating systems behind modern real estate businesses.

Each article is mirrored from the LinkedIn newsletter so the publication remains available on Singularealty as a permanent archive.

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Quote card reading, “The portal campaign can still deliver broad reach, while the agency owns more of the activity that happens before and around it,” in black text with a soft yellow highlight on a warm off-white geometric background.

Market Infrastructure

Real Estate Discovery Is Splitting Apart

Buyers do not enter the property journey through one neat sequence. They might begin with a listing, a mortgage conversation, a suburb video, an AI search, a coming-soon alert or a home sent to a friend for no reason beyond curiosity.

PortalsProperty DiscoveryAI

20 July 2026

Quote card reading, “Australia already treats property as a national pastime. The next discovery advantage may belong to the agents who finally start treating that attention as an asset,” in black text with a soft yellow highlight on a warm off-white geometric background.

Market Infrastructure

Australians Already Look at Property for Fun

Australia does not really treat property as a normal consumer category. We browse homes we have no intention of buying, argue about auction results, watch entire television seasons built around renovations, and can turn a change to housing tax into a national conversation almost overnight. Property...

Property DiscoveryPortalsAgency Strategy

13 July 2026

What Breaks the Real Estate Portal Habit

Market Infrastructure

What Breaks the Real Estate Portal Habit

For years, the Australian portal conversation has been mostly framed as REA Group versus Domain . One dominant front door, one second player, and a long list of smaller challengers trying to convince agents and vendors that a cheaper listing option could somehow create enough buyer attention to make...

PortalsMarket InfrastructureReal Estate Technology

29 June 2026

The Portal Tax Just Got Wider

Market Infrastructure

The Portal Tax Just Got Wider

Last Tuesday’s federal Budget already had property sitting right in the middle of the national argument, with proposed changes to negative gearing and capital gains tax giving agents, investors, vendors and homeowners plenty to think about. Then on Wednesday morning, realestate.com.au sent through...

Market InfrastructurePortalsVendor Paid Advertising

17 May 2026

The Real Estate Market in Australia Is Shifting Under the Portals

Market Infrastructure

The Real Estate Market in Australia Is Shifting Under the Portals

A lot of the recent debate around REA and Domain has been treated as a pricing story. One portal is framed as slightly more aggressive, the other as slightly more restrained, and the market is invited to read that as competition. But the more I look at what is happening here and overseas, the less I...

Market InfrastructurePortalsAI Discovery

30 March 2026